The World of Awards for Events

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One of the things I love about my job, is that working on awards for events you get to cross lots of different industries which really mixes things up. It means you could literally be working with any client, on any subject or theme and makes every day a new challenge and opportunity to deliver the very best customised crystal awards and trophies for your event.

In an increasingly online world, it’s great that the events market is still thriving. Nothing can replace face to face contact, the social occasion, the interaction, the networking or the buzz of a great event – it’s a business benefit that is invaluable.

Exhibition News recently reported that the exhibition market is still very strong with good visitor numbers to events and the predictions for 2018 are continued growth.

“..the global B2B events market continues to grow steadily. Analysis by the Center for Exhibition Industry Research (CEIR) found that the market has been growing at a compound annual rate of c.5%, from $40.5bn in 2014 to a projected $49.5bn in 2018. CEIR forecasts this trend to continue for the coming decade.” Exhibition News

This is really good news for all of us working in the events market.

However, Eventbrite were concerned that increased growth in the events industry was a result of an increasingly competitive market sector in their recent ‘Pulse Event Industry Report 2018’ they state:-

“Anticipation of growth is perhaps explained by the fact that a large number of event organisers express concern over increased competition in the marketplace. 31% say increased competition will have the biggest impact on their events in 2018.”

At Laser Crystal we absolutely love events. Many of our leading industry exhibitions & events are focused around an awards ceremony to celebrate the great achievements of the year, reward leading companies & individuals in the industry. Awards ceremonies offer the opportunity to bring an industry together which benefits everyone – improving business connections and industry standards. Events really are as relevant today as they have ever been and the digital world we live in makes them even more important. Nothing can replace the experience or value of a real-life event! We

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Historically and unsurprisingly a key reason for organising events has been to drive revenue. According to the Pulse Event Industry Report 2018, there has been a visible change in 2018 in both the reasons for holding events and the types of company actually organising them.

There has been noticeable growth in 2 key areas of the types of event organised this year, namely charities and non-profitable organisations increasing by 36%; and SMEs increasing by 21% – this is pretty significant. This change has impacted the reasons for holding the events themselves, no longer is making money the main focus for many organisations.(Source: Pulse Event Industry Report 2018)

This shift in thinking about why we’re holding events – a noticeable step-change – is refreshing, and reflects the way successful brands are engaging their customers: less about pitching and product, more about education, community and inspiration.

‘In fact, the main reasons for organising events were deemed to be ‘community building’ and ‘education’: it’s about giving attendees reasons to want to be part of your brand.’ The Pulse Event Industry Report 2018

It’s great to see events evolving to become brands and this combined with the shift in visitor focus towards valuing education and wanting to be part of the event buzz means that finding your events USP is really important– something that sets your fabulous event apart from the crowd.

An awards ceremony is a great way to position your event as the industry leader. A winning combination is to have both an Awards Ceremony and Dinner combined – probably the most popular format for an awards event. When you create a leading industry event that brings out key spokespeople and leading figures to support the exhibition, everyone wants to be there and the momentum grows, great for boosting ticket sales too. Who doesn’t want to recognised by their peers as a top performer or leader in their industry.

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Of course, a regular event we get involved in is Merchandise World who also host the Sourcing City Awards. Another is the BPMA Awards and Dinner – these are two biggies in the promotional gifts market. They bring out the great and the good in the promotional gifts world, it’s great to see them come together to celebrate each other’s successes, even if there are a few sore heads in the morning!!

Having stunning, high-quality and well-designed 3D engraved trophies and awards for events really adds weight to your brand and ultimately your event – literally. They are the ultimate showcase for your brand and event to be coveted by nominees and taken away by winners – reflecting your brand values and quality.

If you’re running a long-standing or launching a new one, these are a great way to build your events brand.

We work closely with many event organisers, including the global publishers’ Mash Media – both on established events and new ones. According to Eventbrite’s survey, The most popular reasons for companies to hold an event are:

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38% – Education & Training
32% – Bring People Together
26% – Networking / Build relationships
25% – Generate profit
21% – General brand awareness
17% – Raise money for charity

The most popular reason for holding events doesn’t change much, and another thing that doesn’t change with events is the winning combination of hosting both an Awards Ceremony and Dinner – probably the most popular format for an awards event.

Interestingly, it was reported that approximately 40% of exhibitions in 2017 took place in March, October and November. These are amongst our busiest times so it makes sense to plan ahead with your crystal awards.

We are already working on awards for events in February and March – so don’t delay!

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Our talented designers just love coming up with unique ideas for exhibition awards and trophies to make your event’s awards extra special. We are always coming up with innovative ways of combining intricate 3D engraving with colour print, engraved bases, branded gift boxes and sleeves.

It’s a winning awards package for any event.

 

Call us today 01202 675000 as we’d love to discuss your requirements.

Related Laser Crystal articles:
Seawork Marine Event Awards
House Beautiful Industry Event Awards
BPMA Corporate Golf Awards
Corporate Event Awards

Thanks to all our sources in writing about this article on awards for events:

Exhibition News
Event-Profs.com
Eventbrite

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